As the world restarts haphazardly in the midst of the pandemic, we won’t be offering any new perspectives on where we are or where we are collectively herded to. All the best writers have weighed in more eloquently than us.
One thing for sure, as we collectively mask up (reluctantly or voluntarily) what Covid-19 does is truly unmasked how we, as a global nation treat each other, it unmasked our economic vulnerabilities, our prejudices- the good, the bad and the ugly, and how as we hunkered down in our variable state of immobility, gave us the time and space to look into ourselves and the world, and take stock at what we have in front of us.
For us at DXB, as we put our stitching machines back into motion, as we dust off our work benches, we look long and hard into our future. We have taken a hit like everybody else in this pandemic. So for our new collection for the coming Covid winter, we are calling it the Hijra collection. It is adapted from the arabic word meaning migration… transition or shifting paradigm.
A toast for the future…